Advisor Services and Support

Placemark provides wealth management solutions designed to help advisors better address the needs of their clients and add greater value to their client relationships. Placemark works with home office staff and with financial advisors to provide information and education on the capabilities and benefits of the programs we support. Our Regional and Internal Consultants support the platform and work with advisors to develop an understanding of how Unified Managed Accounts benefit clients.

Providing Advisors with a Competitive Advantage:

ADVISOR EDUCATION

TRANSITION SERVICES
The investment industry changes rapidly, and keeping up with all the options available is difficult. If the advisor understands how a Unified Managed Account and Overlay Management work and the value that can be delivered, he or she can better communicate that value to clients.
Our approach to advisor education was developed to provide financial advisors with the needed understanding of how the platform and capabilities can help them build their practice. Placemark works with individual advisors, helping them with client opportunities and using a hands-on approach to develop a greater understanding of how a Unified Managed Account solution can be used to serve the needs of today’s most demanding high net worth clients.
Placemark assists advisors and their clients in transitioning low basis legacy securities into Unified Managed Accounts. The ability to control the recognition and types of gains clients will realize in their portfolios is a powerful tool for advisors working with HNW investors. Placemark’s Proposed Asset Transition Summary (PATS) is a hypothetical analysis of how a client’s or potential client’s existing portfolio might transition over to your platform. Placemark can manage such transitions over many years depending on the client’s sensitivity to realizing capital gains. By analyzing hypothetical sales and purchases of certain securities, you can better understand the potential tax consequences of transiting an investor’s portfolio. The PATS analysis helps the advisor facilitate a conversation with the client around sophisticated tax managed strategies available through their unified managed account program. Placemark’s Regional and Internal Consultants work with advisors to understand the PATS process and participate in client/prospect meetings when requested.
PRACTICE MANAGEMENT
MARKETING SUPPORT
One of the advantages of active overlay management is that the Overlay Portfolio Manager handles many of the administrative and operational functions that in the past would have been done by the advisor, e.g., rebalancing, cash management, and tax loss harvesting. Placemark’s Regional Consultants work with advisors to educate them on how to help utilize UMA programs as a means to streamline their own operations, reduce cost, and increase service to clients.
Placemark works with the home office staff of our sponsor clients to develop and implement marketing plans and provide guidance in the development of collateral materials in support of their UMA programs. Our marketing department assists in educational efforts to encourage the use of UMAs and provides transition assistance in the recruitment of new advisors to the organization. We actively work with our partner firms to align marketing campaigns and messaging around a program and provide direct assistance to advisors on the positioning of UMAs for their clients and prospects.