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PLACEMARK INVESTMENTS NAMES RUDOLPH BAYER SENIOR VICE PRESIDENT OF SALES

- 17 Year Sales Veteran to Lead Company's Wholesaling Effort on Unified Managed Accounts -

DALLAS, Sept. 23 - Placemark Investments, the leading overlay manager to financial services companies offering unified managed accounts (UMA), today announced it has named Rudolph J. Bayer as the company's new senior vice president and national sales manager. Bayer has over 17 years of industry experience successfully developing and marketing retail and institutional investment advisory products and services. He will direct the company's growing U.S. advisor sales team as demand escalates for UMAs. UMAs are a new offering that allows financial advisors to create a single diversified portfolio that combines separately-managed accounts, mutual funds, individual securities and exchange traded funds (ETFs) into a single account for investors.

Bayer will spearhead Placemark's commitment to work with financial advisors to help them leverage UMAs to provide investors with more personalized investment portfolios. UMAs deliver a high level of customization and the potential for improved after-tax investment returns for investors by utilizing an overlay portfolio manager to coordinate trading across multiple investment portfolios and to continually monitor the entire account for rebalancing, cash management and tax optimization.

Bayer was most recently a partner and managing director at Meyerhoff Investment Holdings in Baltimore, where he built external global distribution for their on- and off-shore funds. Prior to Meyerhoff, Bayer was executive vice president and national sales manager at Oberon Financial Technology. Bayer's experience also includes six years as a director at Deutsche Banc Alex.Brown and five years as vice president at PNC Bank.

"We're extremely happy to have Rudi on board to help us drive the use of UMA solutions among individual investment advisors," said Richard Dion, Placemark COO, to whom Bayer will report. "With numerous new firm relationships and growing advisor demand for UMAs, Rudi and the wholesaling team will be critical to educating advisors and reaching our sales goals."

Managed account assets are growing at an enormous rate - estimated to go from $619 billion this year to $1.1 trillion by 2007, and active overlay management is critical to leveraging UMA's unique benefits. The overlay management market championed by Placemark is growing at 148% annually and spending for these services is expected to reach $237 million in three years. Placemark recently announced the appointment of three new vice presidents of sales who will also help drive adoption of Placemark's service to leading wire houses, brokerages, and investment and financial advisors throughout the country.

"Unified Managed Accounts have the potential to dramatically change the way advisors and their firms help investors reach their personal investment goals" said Bayer. "Placemark Investments is well-positioned as the industry's leading overlay portfolio manager to both drive, as well as capitalize on, the shift to highly personalized investment portfolios. Not only is the UMA a great product for the investor, the role of the OPM makes it easy for the advisor to create and administer custom client portfolios."

 
 


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